Tuesday, December 7, 2010

Ramazzotti project wraps up

Well, sorry for the lack of updates lately (not that I think anyone really reads this, but blogging rule #1 is write like everyone is reading so....).  Anyway, after a couple more rounds of models, and one concept being worked on by the whole class and then presenting it to the client, the Rammazzotti project has wrapped up.  Unfortunately, I was not very happy with the outcome.  Working in a team of 20+ people with different skills and different levels of motivation is extremely hard and I feel like the professor did not guide us well.  We basically had 4 different concepts mashed into 1, resulting in an incoherent and unconsidered design.  The client never actually gave detailed feedback, and in fact never saw the design in progress (he sent 3rd parties to look for him), only the final.  Needless to say, in the end he was not very happy.  While this lounge was originally planned to be actually realizd, now I am not so sure.

I have one very applicable quote for this project:

A camel is a horse designed by committee.

Another round of models happened after my last update.

One of the other notable concepts, involving a giant arc installation.

Another concept involving a tree-like visual center and rounded furniture.

The final iteration of our concept before it was merged.  First feedback meeting with client's subordinates.  Too late.

Me presenting our concept.

After each concept was evaluated, we shuffled around again, tasking people to work on the best aspects of each concept.  I was tasked with working on this arc installation, which I found quite interesting actually.

The installation involved a metal frame covered in a canopy of these polypropylene elements.  I helped to develop the shape, arrangement, material selection, and construction methods.  Oh about the shape, its the "Ramazzotti shape", which is actually the shape of the bottom of their glasses.  We exploited this shape to the MAX.
Building a 1:3 model.  We only built half the arc to make it easier.  This is the frame, anchored in the ground and suspended from the ceiling.

Shapes going on, attached with zip ties as it would be in the real thing.

Each shape would have a small logo detail to add a touch of branding.

The groups building 1:3 furniture from MDF.  

More furniture.  Ugly furniture (in my opinion), I must say.

Our 1:3 models begin to come together.  That tower-like thing is supposed to be a "visual-center" for the lounge.  Does not match anything at all if you ask me.  In fact, nothing in this lounge matches anything else in it.

Setting up on the day of the presentation.

The client from Rammazzotti (purple shirt guy).  Doesn't look happy does he?

Again, I sense skepticism.

This was quite a disappointing project for me I must say, and I am glad its over.  The main flaws as I see it were this:
- Too many people in the project
- Too many differing skill levels and motivation levels
- A general lack of knowledge about manufacturing techniques
- Too many different concepts
- An unguided and seemingly arbitrary process 
- Trying to mash 4 concepts into 1, resulting in complete incoherence

Hey, I guess I did learn something.  Not to do all the above.
Sorry, I'm frustrated as you can tell.

Designer out.

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